Where the Wild Things are

Just my perception, but this appears to be an adult movie... it just looks too scary for kids. What do you do with these? It is a kid's book but I would have a hard time bringing any kid under 10 to see it. Hmmmm... do the marketing people know about this? Do they care?

On another note: I am STOKED that they did this. It looks well done. I love the theme of hope and his "costume" is too cute!